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drop for brands

The most efficient digital marketing platform

Built on first-party transaction data

Drop helps brands launch personalized card-linked offers backed by first-party purchase signals, so marketing teams can tie spend online and in store to clear sales outcomes.

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card linked offers

Target the right customers with
personalized card-linked offers

Reach shoppers with one-to-one offers shaped by past spend inside your category and with complementary retailers they already use.

Acquire high-value customers

Use models trained on purchase history to find high-value customers for your brand

Target lapsed & competitive customers

A full view of linked cards highlights lapsing shoppers and people who also buy from competitors

Link online & offline campaigns

Ongoing targeted offers build repeat visits and lift measured incremental sales

Reward loyal customers

Tie transaction data to store and web visits so you can see loyalty results in one place

growth & scale

We’ve helped brands generate hundreds of millions in sales across hundreds of programs

Drop partners report measurable lift in incremental sales as offers stay live across seasons and campaigns.

data and insights

Measure performance
and drive incrementality

Members link debit and credit cards to Drop, which gives analysts a full-wallet read on category share and switching before offers go live.

True incremental performance

Observed card spend reduces guesswork on incremental revenue, with less reliance on stitched third-party panels

Achieve customized marketing goals

Flexible architecture lets you set goals first, then tune offer rules, caps, and audiences to match each flight

Access to actionable customer insights

Blend survey answers with spend charts so teams see both the why and the how much on each cohort

customer story

Drop helped Kroger drive 30x ROAS with card-linked offers

Kroger used Drop card-linked offers to reach households with tailored incentives tied to real basket behavior.

introducing

Consumer Insights

Get real-time consumer feedback through targeted surveys tied to observed card spend.

Millions of

Daily transactions observed on the network

Millions of

Active Drop members

Thousands of

Brand and retail partners

Drop Insights Communities

Get real-time insights

Run always-on surveys with category shoppers so product and marketing teams see shifts as they happen, not only after a quarter closes.

Hyper-targeted

Screen for competitor buyers, light category users, and your loyalists in the same wave

Real-time

Field studies on short timelines so you get a fresh read inside about two days

Fun & engaging

Add new questions when priorities change without rebuilding the whole research plan

Geo-fencing

Pair numeric results with recorded feedback when you need both scale and tone of voice

Dig into industries

Study grocery, eCommerce, health and beauty, and adjacent categories from one partner team

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Book time with our sales team for a live walkthrough